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Introduction to Sales and Negotiation

By Christopher Lead Management

About Course

This course provides a comprehensive foundation in sales and negotiation equipping learners with the essential mindset, frameworks, and practical techniques to build trust, understand buyer psychology, and close deals confidently. From prospecting and needs discovery to negotiation strategies and ethical considerations, participants will gain the tools to thrive in any business or professional environment.

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What Will You Learn?

    By the end of this course, learners will be able to: Understand the principles and psychology behind effective sales. Apply sales frameworks such as BANT, CHAMP, and MEDDIC for lead qualification. Master each stage of the sales process — from prospecting to closing. Recognize cognitive biases and buyer motivations to influence decision-making. Use key negotiation concepts such as BATNA, ZOPA, and anchoring effectively. Develop win-win negotiation strategies to build long-term relationships. Manage objections confidently and turn them into opportunities. Navigate ethical dilemmas and cross-cultural sales scenarios professionally.

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