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AI for Social Media Management and Engagement

By William Lead Management

About Course

Using AI for Social Media Management and Engagement is a practical, hands-on course designed to help learners integrate Artificial Intelligence into modern social media strategies. The course explores how AI can be used to plan content, generate captions and visuals, schedule posts intelligently, automate workflows, monitor audience sentiment, and analyze performance data.


Learners will discover how AI tools enhance productivity, improve engagement, and provide data-driven insights without replacing human creativity. The course also addresses ethical considerations, responsible AI usage, and maintaining authenticity while leveraging automation.

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What Will You Learn?

  • Understand the fundamentals of Artificial Intelligence in social media marketing.
  • Identify how AI transforms content planning, creation, and engagement.
  • Use AI tools to generate captions, hashtags, ad copy, and content ideas.
  • Create AI-assisted visuals and short-form videos for social platforms.
  • Implement AI-powered scheduling to post at optimal engagement times.
  • Build smart automation workflows that connect multiple tools.
  • Use AI chatbots for customer support and lead generation.
  • Apply social listening and sentiment analysis to monitor brand perception.
  • Track and interpret key social media performance metrics using AI analytics.

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