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Search Engine Optimization (SEO) Foundations

By Sophia

About Course

The Search Engine Optimization (SEO) course provides a comprehensive understanding of how search engines work and how websites can be optimized to rank higher in search engine results.


The course covers fundamental SEO concepts, including On-Page SEO, Off-Page SEO, and SEO techniques such as White Hat and Black Hat strategies. Learners will explore keyword research, backlinks, social bookmarking, social media optimization, robots.txt configuration, page structure optimization, mobile friendliness, website speed, and SEO auditing tools.

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What Will You Learn?

  • Define SEO and explain its importance.
  • Differentiate between On-Page SEO and Off-Page SEO.
  • Understand White Hat and Black Hat SEO techniques.
  • Optimize Title tags, Meta descriptions, and Heading tags.
  • Use ALT attributes for image optimization.
  • Select and analyze SEO keywords effectively.
  • Understand backlinks and their role in ranking.
  • Implement social bookmarking and social media optimization.
  • Create and configure robots.txt files.
  • Improve website speed and mobile friendliness.
  • Conduct SEO audits using tools such as SEOptimer and Seomator.
  • Interpret SEO audit reports and apply recommendations.

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